TYPES Coffee

TYPES Coffee

TYPES is a specialty coffee shop located in Al Qurum, Muscat, It carries a bold, modern identity built around self-expression and lifestyle. The tagline "Your Summer, Your Type" captures that personality well, setting the brand apart from typical café accounts with a sleek, editorial visual style. A standout campaign was a summer tennis-themed series shot on a clay court with styled lifestyle visuals, branded cups, and creative reels, positioning TYPES as a cool, aspirational brand beyond just coffee


We managed TYPES Coffee's Instagram content, building a sleek, editorial visual identity that sets it apart from typical café accounts. A standout campaign was the summer tennis-themed series — shot on a clay court with styled lifestyle visuals, branded cups, and creative reels — positioning TYPES as a cool, aspirational brand beyond just coffee. We produced food and beverage photography showcasing the café's drinks and pastries, ran a teaser campaign ("انتظرونا" / Coming Soon) to build anticipation, and delivered a seasonal Eid campaign with polished motion graphics and a warm Arabic caption. We also produced engagement-driving reels.