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Muscat Marathon
Location :
Muscat, Oman
Social Media :
Muscat Marathon
The Muscat Marathon is one of Oman's most prominent sporting events, organized by Sabco Sports under the Experience Oman brand. Now in its 14th edition, the marathon draws thousands of participants from across the globe — the 13th edition alone brought together 15,367 runners from 94 nationalities across 7 race categories. With 37,400 Instagram followers and the hashtag #RunTheVibe, the event has grown into a landmark moment in Oman's sports calendar.
Mada Media House partnered with the Muscat Marathon as their full-service marketing agency, leading an integrated strategy to drive awareness, engagement, and participant registrations. We managed the event's social media presence end-to-end, developed creative content and campaigns, ran digital advertising, and coordinated offline marketing activations to expand the event's reach across Oman. Through this integrated approach, we strengthened the marathon's visibility, grew community engagement, and contributed directly to higher registration numbers and ticket sales.
