Excellent Tea | الشاي الممتاز

Excellent Tea

Excellent Tea is an Omani tea chain with multiple branches across Muscat (AL Amrat , Bushar) and expanding to Salalah (Dhofar). the brand is built around a bold yellow and black identity and the tagline (Excellence starts here).


We led a full brand relaunch for Excellent Tea, building excitement around a new visual identity and new flavors through a carefully crafted teaser campaign — countdown reels, mystery posts ("If you love us? wait for the coming"), and a giveaway that drove direct engagement. The new identity was revealed through animated illustration-style content, giving the brand a distinctive, playful character unlike anything else in the Omani market. We also produced cinematic lifestyle reels featuring young Omani men with the brand's iconic yellow cups, shot in black and white with bold gold overlays. Branch expansion announcements — including the Salalah opening — were delivered through animated reels that generated strong audience response.