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Auntie Anne's
Location :
Al seeb , Oman.
Social Media :
AUNTIE ANNE'S OMAN
Auntie Anne's Oman is the Omani franchise of the global pretzel brand, launched at Muscat City Centre with a menu spanning classic and stuffed pretzels, pretzel dogs, pretzel pizza, nuggets, cinnamon stix, and a range of hot and cold beverages — all under the "Get Twisted" tagline and a bold blue-and-orange identity.
Mada Media House led the brand's Oman market entry, building the grand opening campaign strategy and proposal that introduced Auntie Anne's to the local audience. We continue to manage the brand's Instagram content and Arabic-language captions, producing behind-the-counter dough-to-oven process videos, staff and in-store lifestyle content, and product-launch creative for new menu items such as the Original Nuggets and pretzel pizza — building an authentic, high-energy presence for the brand's debut in Oman.
